The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos. The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. īill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. The Swoosh is the logo of American sportswear designer and retailer Nike.
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